In the last post, I wondered how many other brands didn't capitalise their names. I didn't go out looking for them but I came across theBalm at David Jones, which I guess is half way there. I'm not a grammar Nazi or anything of the sort, but it makes me think brands are overusing the lack of capitals just to give their name an edge. Anyway, we're all here for polish so I'm gonna show you theBalm's polish I purchased on the weekend.
This one is called You're So Hot and Gold from the brand theBalm. It's basically small glitter (small, not fine) suspended in a clear base with a scattered holographic effect. It is soooo pretty and sparkly, even in low light. It can be used for layering but I like the way it looked on its own better. The formula was amazing and there was an even coverage of of the glitter without having to dab the brush on the nail. The swatches above and below are done with three coats. It dried rather gritty, which could be expected from a glitter polish, and needed two coats of top coat to give it a completely smooth finish.
One blurry photo to show the holo effect...
I'm not a fan of just swatches so I stamped what I think is an abstract leaf pattern on my ring finger for an accent, excuse the dodgy stamping skills.
If I must show the holo effect properly, I need to show sun photos
Sunny, extra blurry photo to show the beautiful colours of the holo...
Gold glitter: theBalm Hot ticket Nail Polish in You're So Hot and Gold (what a mouthful...)
White stamping: Konad Special Nail Polish in White
Top coat: Sally Hansen Insta-Dri
Stamping plate: Bundle Monster in BM-204
And just in case you are wondering what the bottle looks like.
Now for some low-down on the brand. TheBalm is made in the USA, designed, distributed and marketed by a team in San Francisco, California. I'm not sure how long the company has been around but there it seems a most of the people working behind the brand have been working on the make-up industry for more or less a decade.
In Australia, theBalm has been exclusively sold by David Jones (not sure about e-tailers) from the beginning of August this year. I only came across it on the weekend and unfortunately their range didn't seem that catchy. It doesn't feel like there's too much to tell this brand apart from all the other million that pop up every week. I mean, I didn't really look at their lipsticks, foundations, etc., but the nail colour range seemed very safe. There were only six or seven polishes that were nudes, taupes, black, a base or top coat and this holo glitter. They also go for $13.95, which for me at least is a bit high for colours I can get somewhere else for cheaper.
If you were to jump on theBalm website, you can see the range is a lot bigger and out there than what is offered at David Jones. Which is really a shame because I guess what give them the edge (apart from the lack of capital at the beginning of their name) is the quality. I'm glad I was in a impulse shopping spree and grabbed this colour. I'm so in love.
I'm just gonna show you one last thing. When I started applying the polish, I really liked the way it looked with only one coat, as it was very subtle, everyday sparkle. The second coat still subtle but was way but sparklier. The third coat gave it almost full opacity. Check it out.
This is without top coat.
This is with top coat on. I felt the top coat brought out the sparkle on the glitter and didn't dull it at all, like it can happen with holo effect polishes, scattered and linear.
What do you reckon? Would you give it a go?
Till next time,